Theatre management professional, also known as a manager, director, or plan holder, is the primary administrator of a theatre group. They may be involved in every aspect of the running of the theatre, from development through to budgeting. They are in charge of the day to day operations of the theatre, including hiring of staff and artists, hiring of venues, decorating the stages, and more. They are often in charge of the creative team and have final say on all decisions.
There are many areas of theatre management. Theatre planning, theatre promotion, theatre marketing, theatre promotion campaigns, and theatre auditions are just some examples. The theatre group may use a theatre marketing specialist to help guide the creation of advertising campaigns, theatre promotions and contests. Theatre promotional campaigns are generally coordinated by the theatre manager or director, depending on their expertise in the area. A theatre manager may handle the technical aspects, while the marketing specialist handles the creative aspects of the campaign.
A theatre management professional can often find themselves in charge of a number of theatre groups, so they have a broad range of skills and experience in the field. Working with different theatre groups enables them to develop specific strategies that work for each group. This experience allows them to help develop the theatre experience for potential clients and enhance the theatre experience for existing clients.
A theatre manager has the ability to build teamwork and communication within the theatre groups they manage. They often have to be a team player in order to effectively run a theatre management group. Working with others to accomplish the goals of the theatre group allows them to see things from the point of view of each individual member of the group. When this type of collaboration occurs, the results can be dramatic.
A theatre manager must have excellent interpersonal skills as well as good managerial skills. Each individual in theatre management is responsible for creating and managing the business of the theatre group. Each member of staff in theatre management must be skilled in all elements of theatre promotion, sales, public relations, advertising, theatre promotion and theatre marketing. The manager must make sure everyone is on the same page and able to work together effectively. Good communication is imperative when managing theatre groups.
Apart from being an effective manager, theatre managers must be highly organized individuals with excellent time management skills. This combination of skills makes them excellent at dealing with difficult clients and balancing multiple tasks. theatre managers must know how to delegate duties effectively, possess strong communication skills and must be motivated in order to ensure each theatre project is successful.